Know the blog stats before you start blogging. As you can see, it is one of the most critical elements of the content marketing strategy. Startups have found that blogging increases traffic much more than paid advertisements. 70% of people learn about a company from blog articles instead of advertisements. With that said, it is very important that you focus on increasing the quality of your blog.
Among the top 100 blogs, here are some statistics that you want to know for your next blog post idea
If you’re completely new to blogging, one of the first questions and key blogging statistics that’ll undoubtedly come to mind is, “How many words should a blog post have?” Unfortunately, there’s no “right” answer. There are plenty of factors that go into determining the ideal length of a blog post, including topic, depth, format, and more. But, based on the current stats it should be an average of 1500 words article.
Blogging statistics from a recent survey show that “quality of content” is rated the most important success factor among all bloggers (GrowthBadger, 2019). But what makes content high quality? First, it should be well presented. Enough content to support with images, videos and quotes. You can also mix up all of these too. In fact, 22% of articles on website has quotes in it. Furthermore, 5% article has video embedded in the blog. In additional, on an average there are 3.2 images per article based on current blog stats.
Social media plays an important role. Nearly all bloggers today promote their blog content via social media sites. Whether you’re using Facebook, Twitter, TikTok, or other channels, a social media distribution strategy is an absolute must. 90% of all the blogs have Social Media buttons to share the blog.
Remember, first impression is last impression. Everybody had heard this. So, make sure your title describe everything you want to convey through your blog. So, the length of the title is also matters. Based on current blog stats, average length of blog title should be around 50.7 Characters.
If the objective of your blog is to increase organic traffic, you’re better off publishing your blog on Monday Mornings. Although, there is a less competition on Saturday and Sunday.
Last but not least, companies that publish at least 16 blog posts per month receive 3.5 times more traffic than those that publish fewer than four posts (HubSpot, 2020). In short, More traffic if posted weekly than monthly, and even better if you post daily than weekly. But make sure, the quality of content is also important.
You’ll have to do more research before you decide how you eventually go about producing blog content. But we hope that these blogging statistics have guided you towards the right strategy